Breastfeeding is one of the most effective ways to ensure child health and survival. It is also key to sustainable development. That’s why we are celebrating World Breastfeeding Week from August 1 – 7, which highlights the importance of breastfeeding to global health and development. World Breastfeeding Week is a time to galvanize a variety of actions and engage with a wide range of actors around the promotion, protection and support of breastfeeding.